The Sweet Tree
The Sweet Tree is an Instagram-based cookie shop, created in order to empower homemakers and help them earn a little extra income. With the client's helpers' (lovingly called yayas) days suddenly freed up due to the family's children being at school, they had decided to open The Sweet Tree in order to help them launch their own cookie business and flex their insanely good baking skills.
With this sweet story in mind, I was tasked to create the branding and visual aesthetic for their Instagram shop, including their brand identity and several promotional materials.
First concept studies for the logo. I had experimented with different components that could represent the story behind the brand, including experimenting with hearts and hands in the imagery of a tree.
Final branding suite. The client and I had finally settled on the icon of a tree with hearts for bushes to symbolize the two homemakers and founders of the business. Each component of the branding was chosen to evoke a warm and inviting vibe.
Frequently Asked Questions. Created for their Instagram Story for easy access.
Christmas Promotional Materials. Created in time for the Christmas season, with special discounts for bulk orders and a special Christmas tag for personalization.
Christmas Packaging. The box features a brand sticker, which contains the brand logo along with a short brand description, and a Christmas tag which customers can personalize with messages and dedications.
